Home / Industries / Media agencies
AI receptionist for media and advertising agencies
For media buyers whose main line is half publisher reps and half real clients.
Before ten in the morning the main line has heard from three radio reps, a podcast network and one brand manager with a real budget. Tactly sorts out which is which.
- TactlyMeridian Reach Media, I'm the virtual assistant and this call may be recorded. Are you calling as an advertiser, a client or a media partner?
- CallerMedia partner. I'm Victor with a group of local radio stations and I'd like to pitch your buyers.
- TactlyThanks, Victor. Our buying team reviews partner pitches by email. What's the best address and which markets do your stations cover?
- CallerThree stations in the valley. My email is on the way.
- Message for the office: Radio rep Victor, three valley stations, wants to pitch buyers
- TactlyI've passed that to the buying team. They'll be in touch if there's a fit.
Can an AI receptionist work for media and advertising agencies?
Tactly is an AI receptionist for media and advertising agencies. It answers in your agency's name, asks callers whether they are an advertiser, a client or a media seller, and handles each your way: booking advertiser meetings into open times on your calendar, transferring clients to named numbers such as Media Buying during hours, and taking messages from reps. Each call is emailed as a summary with the transcript.
The problem
Missed calls are missed work.
Agency main lines are noisy. Media sellers call constantly hoping to reach a buyer, and the planners and buyers have learned to ignore unknown numbers. The cost is the occasional real advertiser who calls the same line and never hears back.
Clients in flight need answers fast when a spot misses or a schedule changes. A message left in a general inbox can sit until the problem has already cost them. Tactly separates the calls and puts the urgent ones in front of the right desk.
Calls it handles
The calls media and advertising agencies get every day.
Advertisers looking for help
Tactly asks what the brand sells, where it wants to advertise and the timing, then books a meeting with your new business lead.
Publisher and station reps
Reps are asked for their outlet, rate card contact and best email, and the details go to the buying team in one message.
Clients with a live campaign
During hours a client is transferred to the named number for Media Buying or Accounts. After hours it takes an urgent message.
Creative and traffic questions
Questions about spot delivery or deadlines are recorded with the campaign name and passed to your traffic coordinator.
Setup tips
What to put in your notes.
Tactly answers only from what you tell it. These are the lines that matter most for media and advertising agencies.
- Write how Tactly should ask callers to identify themselves, and what to do with advertisers, clients and media sellers.
- Name your transfer numbers for the desks clients ask for, such as Media Buying, Accounts and Traffic, with a note for each.
- Add the markets and channels you buy, so advertisers outside your reach are told kindly before a meeting is booked.
Plans for media and advertising agencies
Starter
$49/mo
For a solo owner who mostly needs the missed calls covered.
- 100 AI-answered minutes a month
- Then $0.35 a minute
- Every feature included
- Most popular
Pro
$99/mo
For a busy shop that wants nights, weekends and lunch rushes handled.
- 250 AI-answered minutes a month
- Then $0.29 a minute
- Every feature included
Growth
$199/mo
For a team that sends a large share of its calls to the receptionist.
- 600 AI-answered minutes a month
- Then $0.25 a minute
- Every feature included
FAQ
Questions, answered
Can Tactly keep media reps away from our buyers?
It follows your notes. A common setup takes reps' details as a message and never transfers them to the buying desk.
Can it check whether a spot aired?
No. It cannot see schedules or delivery reports. It records the question and sends it to the team that can.
What happens to calls on a holiday weekend?
Tactly answers every call in the mode you choose, takes messages or books meetings, and emails you each one.
Business services
Related industries
Stop sending callers to voicemail.
Set up your receptionist, make a free test call from your own phone, and switch it on when it sounds right.