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AI receptionist for fashion brands
For apparel brands whose callers are standing in front of a mirror, unsure which size to keep.
She ordered the linen dress in a medium and a large, kept both on through dinner, and now wants to know which one to send back before the window closes.
- TactlyThank you for calling Wren and Holloway. I'm the virtual assistant, and this call may be recorded. How can I help?
- CallerI'm looking at the wool overcoat. I'm usually a medium, but I wear a thick sweater underneath.
- TactlyOur notes say the overcoat is cut close in the shoulders. If you layer a heavy sweater, we suggest going up one size.
- CallerAnd if the large is too big?
- TactlyExchanges for a different size are free within 30 days, as long as the tags are still on.
- Call summary emailed to care@wrenandholloway.com
Can an AI receptionist work for fashion brands?
Tactly is an AI receptionist for fashion and apparel brands. It answers your phone in your brand's name and explains fit, measurements, fabric and care from the size notes you write. It covers exchanges and return windows, takes the order number for anything that needs your team, and during your hours transfers calls to a number such as Customer Care. It cannot see orders or stock, and it emails every call to you.
The problem
Missed calls are missed work.
Clothing is the category where shoppers most want to talk before they buy. Is this cut slim? Does it shrink? Will the tall size cover my ankle? If nobody answers, the shopper either orders two sizes and returns one, or orders nothing at all.
After a drop or a seasonal sale, the line fills with exchange questions. Each one is simple, but they arrive together. Tactly answers the fit and policy questions from your notes and gathers the order details for the exchanges your team has to process.
Calls it handles
The calls fashion brands get every day.
Which size should I order?
Tactly reads from your fit notes, like runs small, relaxed through the hip or size up for layering, and the measurements you list.
Exchanging for another size
It explains your exchange steps and window, then takes the order number and the size wanted for your team.
Fabric and care
Fiber content, washing instructions and whether a piece shrinks, answered from your product notes.
Gifts and deadlines
Callers shopping for a birthday ask about delivery and gift returns. Tactly answers from your shipping and gift policies.
Setup tips
What to put in your notes.
Tactly answers only from what you tell it. These are the lines that matter most for fashion brands.
- Add fit notes for each key style, such as whether it runs small, where it is cut close and what customers usually size to.
- Paste your size chart with measurements in inches so Tactly can read them out accurately.
- Write your exchange and final-sale rules, including how sale items are treated.
Plans for fashion brands
Starter
$49/mo
For a solo owner who mostly needs the missed calls covered.
- 100 AI-answered minutes a month
- Then $0.35 a minute
- Every feature included
- Most popular
Pro
$99/mo
For a busy shop that wants nights, weekends and lunch rushes handled.
- 250 AI-answered minutes a month
- Then $0.29 a minute
- Every feature included
Growth
$199/mo
For a team that sends a large share of its calls to the receptionist.
- 600 AI-answered minutes a month
- Then $0.25 a minute
- Every feature included
FAQ
Questions, answered
Can Tactly check whether a size is in stock?
No. It cannot see inventory. It can take the caller's name, email and the size they want so your team can follow up.
Will it recommend a size?
Only from the fit notes and measurements you give it. If your notes do not cover a style, it says so and takes a message.
Can it hand calls to our customer care team?
Yes. During your hours it can transfer to a named number such as Customer Care. After hours it takes a message.
E-commerce
Related industries
Stop sending callers to voicemail.
Set up your receptionist, make a free test call from your own phone, and switch it on when it sounds right.